Objective
To build a high-converting, SEO-optimised local website that ranks for Richmond-specific services and funnels qualified leads to the main 0800 Homefix team — all while maintaining full creative and SEO control.
Challenges
- Highly competitive local market with established plumbers and handymen
- Parent brand website wasn’t ranking for Richmond-specific terms
- Lack of local trust signals like reviews, maps, and service-specific pages
solutions we provided
1. Feeder Website Creation
Built a standalone WordPress website on a new local domain (0800homefixrichmond.co.uk) to directly target the Richmond area. This gave us full control over structure, speed, and optimisation.
2. Local SEO Focus
Created hyper-local service pages (e.g., Leak Detection Richmond, Toilet Repair Richmond, Gas Leak Repair Richmond) targeting high-conversion keywords.
3. Content Strategy & Authority Building
Deployed blog content through the connected “How-To” support site, focused on problems Richmond homeowners search for — boosting organic traffic and topical relevance.
4. Location-Boosted Trust Elements
Added local testimonials, embedded maps, and CTA buttons using Richmond-based language (e.g. “Your Local Richmond Plumber”) to increase conversion and trust.
5. Conversion-First Design
Mobile-first, speed-optimised design with sticky CTAs, instant-click call buttons, and lead forms built to convert from organic and direct traffic.
Results
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Top 3 Google Rankings for key Richmond-based services within 90 days
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Consistent Daily Leads coming in through calls and lead forms
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Zero reliance on ads — 100% organic funnel
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Direct attribution of booked jobs back to the Richmond feeder site
