overview

To support the expansion of Excellence Coaches, we developed and now fully manage a standalone feeder website Port Douglas Airport Shuttle designed specifically to rank locally and generate high-quality leads for airport transfers and local shuttle services. By controlling content, SEO, and structure end-to-end, we’ve created a streamlined channel that delivers steady traffic and bookings.

client

Excellence Coaches

location

Queensland, Australia

category

Feder Website

requirements & challenges

  • No SEO ownership on main brand website
  • Lack of focused landing pages for local search terms​
  • Missed opportunity to capture organic leads in niche regional markets​

The client needed a performance-driven solution to increase visibility in Port Douglas and Cairns, without changing the core Excellence Coaches website.

solutions we provided

Feeder Website Build:
Created a separate, SEO-focused website with a clean UX, targeting high-converting shuttle-related keywords.

Local SEO Strategy:
Optimised pages around long-tail and geo-specific search terms like “Cairns to Port Douglas Shuttle” and “Port Douglas Airport Transfer.”

Content & Blog Strategy:
Developed informative travel content (e.g. things to do in Port Douglas) to build authority and capture tourist interest.

Conversion Optimisation:
Clear CTAs, mobile-first design, fast-loading pages, and integrated contact forms for easy bookings.

Results

  • 75% Increase in Organic Traffic within the first 90 days

  • 60% Boost in Leads routed directly to Excellence Coaches

  • First Page Rankings for top searches like “Port Douglas Airport Shuttle”

  • 100% Website Ownership & Control for long-term lead generation

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