overview

ARC Pointe Call Center is a U.S.-based BPO company with global delivery centres. They offer customer service, help desk support, virtual assistance, and back-office solutions to industries like healthcare, finance, and media.

client

Kattia Bolanos

location

Costa Rica

category

Webiste Revamp

Objective

Revamp their outdated website by migrating to WordPress and restructuring all pages to align with modern SEO practices improving visibility, usability, and long-term scalability.

Challenges

  • Outdated CMS & Structure limiting SEO and design flexibility
  • Low organic visibility despite a wide range of high-value services
  • Fragmented content making it hard for users and search engines to navigate

solutions we provided

  1. WordPress Migration
    Moved the entire site to WordPress for easier content management, scalability, and plugin support — all with zero downtime.
  2. Full Site Restructure
    Created a clean page hierarchy focused on services, industries, and use cases. Enhanced internal linking and UX across all device types.
  3. SEO Optimisation
    Rewrote page titles, meta descriptions, and H1s with researched keywords. Implemented SEO plugins (RankMath) and schema markup for service pages.
  4. Content Refresh
    Optimised existing content for clarity and engagement. Added targeted service pages like Virtual Agents, Help Desk Support, and Omnichannel Customer Care to improve search intent targeting.
  5. UX & Speed Improvements
    Streamlined navigation, improved mobile responsiveness, and applied caching/CDN tools for faster global load times.

Results

  • Improved Search Rankings across multiple service-related keywords

  • Higher Organic Traffic within 90 days post-launch

  • Better Engagement: Lower bounce rates, more time on site

  • Future-Proof Flexibility with WordPress now enabling easier content updates

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